GDPR

Privacy Policy – Angles Fashion

The company bos barefoot s.r.o., registered at Křivatcová 504/13, Zličín, 155 21 Prague 5, Czech Republic, Company ID: 05364752, VAT No: CZ05364752, registered in the Commercial Register maintained by the Municipal Court in Prague under File No. C 364269 (hereinafter referred to as "we"), protects all personal data provided during registration, ordering, or purchasing (e.g. name, address, phone number, e-mail) from misuse and processes this data in accordance with applicable legislation.

 

What This Document Covers

This policy outlines what personal data we collect, the legal basis for processing it, the specific purposes of its use, who we may share it with, and what rights you have regarding your personal data. For full details, including additional purposes, processing duration, and your rights, please visit the “Personal Data Protection” section at https://www.anglesbarefoot.com/

What Personal Data Do We Process?

We process the following categories of personal data:

a) Identification details – name, surname, username, and password
b) Contact details – email, phone number, address, and social media profile
c) Account settings – saved addresses, profiles, product and service ratings
d) Order details – items ordered, delivery and payment methods, complaints
e) Website behaviour – products viewed, links clicked, scrolling behaviour, IP address, location, device information, operating system, browser, and data from cookies and similar technologies
f) Derived data – inferred from your behaviour and preferences, used for product recommendations and targeted marketing

When You Visit Our Website

We use cookies and similar technologies (e.g. pixel tags) to store or read small files on your device. These help us:

  • Maintain your session and cart during browsing
  • Remember login details on your device
  • Track site performance and errors
  • Store your consent preferences
  • Show personalised product recommendations

You can manage cookie preferences anytime by clicking “Cookie Settings” in the footer at https://www.anglesbarefoot.com/

Use of Cookies and Similar Technologies

When you visit our website, we store and read small data files known as cookies on your device. Cookies are small text files made up of letters and numbers that are stored in your browser or on your device’s hard drive. Some of these cookies are necessary for the website to function properly, while others help us to improve your experience, personalise content, or analyse website traffic.

We also use similar technologies, such as pixel tags (web beacons), which are small transparent images embedded in our website and emails. These function similarly to cookies but are stored differently. For simplicity, all of these technologies are referred to collectively as “cookies” throughout this policy.

Types of Cookies We Use

Essential Cookies (Strictly Necessary)

These cookies are required for the basic operation of our website. They allow you to:

  • Navigate between pages
  • Use shopping cart functionality
  • Stay logged in as you browse
  • Ensure website security and stability

If you disable these cookies in your browser, our website may not function properly, and we may not be able to provide key features or services.

Functional and Preference Cookies

These cookies remember your preferences (e.g. language, region, previously viewed products) and help us provide a more personalised experience.

Analytical and Performance Cookies

We use these cookies to:

  • Measure website traffic and user interactions
  • Understand how visitors use our site
  • Detect issues and improve performance

Some of these cookies may be set by third-party analytics services, such as Google Analytics.

Marketing and Targeting Cookies

These cookies help us:

  • Show you personalised offers and content
  • Deliver targeted advertising on third-party sites and social media
  • Track the effectiveness of our marketing campaigns

If you consent, we may share this information with partners such as Google, Facebook, Instagram to display personalised ads based on your browsing behaviour.

Customising Website Content and Use of Third-Party Cookies

We customise the content of our website for you — for example, by prioritising the display of products you’ve previously viewed and offering tailored recommendations based on your interests.

We also allow third-party cookies to be stored on your device. These third parties may use them to:

  • Collect information about your behaviour on our website and other websites
  • Display personalised offers and targeted advertisements across various advertising networks
  • Connect with social networks (e.g. Facebook), enable features such as auto-login and “Like” buttons, and show tailored offers and ads on social media platforms and websites beyond ours

You can manage or refuse the storage of these cookies at any time by clicking the “Cookie Settings” link in the footer at https://www.anglesbarefoot.com/

Additional Data We Process

In addition to cookies, we may supplement data about your activity on our website with technical information such as:

  • Your device’s IP address
  • Your device’s MAC address
  • The operating system, its version, and language settings
  • The browser you use, including its version and language settings
  • The referring URL (the web address you came from before visiting our site)

We process this data on the basis of our legitimate interest, i.e. without requiring your consent, for the following purposes:

  • Improving our website: We analyse this data to help us enhance your future experience
  • Creating statistics and reports: We track website traffic and page views, and measure advertising effectiveness to optimise our marketing
  • Testing new features: We trial updates to ensure new functionality works smoothly and doesn't interfere with your experience
  • Ensuring website security: We monitor for potential attacks or misuse to protect both our services and your data
  • We retain this data only for the time strictly necessary for these purposes.

You have the right to object to the processing of this data at any time.

Managing Your Cookie Preferences

You can manage or disable cookies at any time through your browser settings. You can also manage your preferences for non-essential cookies directly on our website by clicking the “Cookie Settings” link in the footer.

Please note that restricting cookies may affect the functionality and performance of our website.

What We Use Your Data For

We process your data for the following purposes:

  • Fulfilling your orders and providing our services (based on contractual necessity)
  • Personalising our website and offers (based on legitimate interest)
  • Measuring and analysing website traffic and ad effectiveness
  • Testing new features to improve the user experience
  • Preventing fraud and ensuring site security

If you give us your consent, we also use data to:

  • Send targeted advertising
  • Personalise content
  • Share data with advertising and social media platforms (e.g. Google, Facebook, Seznam.cz)

Marketing Communications

Unless you opt out, we may send you product offers via email, SMS, social media, or post. These offers are tailored based on your preferences, order history, and browsing behaviour. You may opt out of marketing at any time.


Data Sharing

If you give your consent, we may share your data with trusted partners for analytics and marketing purposes, including:

  • Google LLC
  • Facebook Ireland Ltd.
  • PRIA SYSTEM s.r.o.
  • Simplia s.r.o.
  • ABRA Flexi s.r.o.
  • Courier companies
  • Payment gateways

We also use external processors (e.g. cloud services, analytics tools, delivery partners), who handle your data only according to our instructions.

Why Do We Process Personal Data and What Authorises Us to Do So?

1) When You Register, Place an Order, or Make a Purchase

If you register on our e-shop at https://www.anglesbarefoot.com/, place an order, or make a purchase, we process your identification and contact details, order information, and, if applicable, your account settings.

This processing is carried out to fulfil our contractual obligations — namely, the delivery of products and related services — and therefore does not require your consent.


2) Personalised Offers and Advertising Based on Legitimate Interest

In addition to fulfilling your order, we also process the above data — including information about your behaviour on our website — based on our legitimate interest (i.e. without requiring your consent). This allows us to:

  • Create and display customised offers and targeted advertising that are more relevant to you
  • Segment our users into groups based on preferences and purchase behaviour
  • Enrich your profile using analytics and derived data — such as items viewed, items purchased, and account settings

We may also use information collected before your registration or order, and we may track your behaviour on the website even if you are not logged in (e.g. through cookies or similar technologies).

Example:
If you browse children’s summer shoes on our site, we may prioritise displaying similar products to you on your next visit. Based on the types of products you view, we may also place you into a customer segment to offer more relevant deals or suggestions tailored to your interests.

You have the right to object to this type of data processing at any time.

Sending Offers

If you do not opt out of receiving marketing communications when providing your contact details — or at any time thereafter — we may use your contact information to send you offers by email, text message, telephone, post, social media, or other electronic means. These offers will relate to our own products and services.

We may also process your personal data — such as information you provide when placing an order, creating or using an account, or contacting us (e.g. via our customer service centre) — based on our legitimate interest (i.e. without your consent) to create personalised communications and targeted promotions, which may appear on our website https://www.anglesbarefoot.com/.

To do this, we may supplement your contact information with:

  • Data about products and services you have ordered

  • Information about your browsing activity on our website, including activity prior to registration or placing an order

  • Website interaction data, even if you are not logged into your customer account (e.g. when we recognise your device via cookies or similar technology)

This information helps us assign you to the correct customer profile group, ensuring that the offers and messages we send or display are relevant to your interests.

Example:
If you browse our range of detective-themed products or open related newsletters, we may show you similar items or new arrivals in that category the next time you visit our website.

Naturally, you have the right to opt out of receiving personalised marketing communications at any time.

Who Processes Your Personal Data and to Whom Do We Disclose It?

We act as the data controller for all personal data mentioned above. This means that we determine the purposes for which your personal data is collected and processed, decide how it is processed, and bear responsibility for ensuring it is handled correctly.

We also engage third-party processors to process personal data on our behalf. These processors act strictly in accordance with our instructions and only for the purposes described in Section B – Why do we process personal data and what entitles us to do so?

Our external processors include:

  • Cloud service providers and other IT infrastructure and support providers
  • Marketing tool providers who assist us in website optimisation and personalising content and offers
  • SMS and live chat service providers, where they are used to facilitate communication with you
  • Logistics and mailing service providers, particularly for the processing and delivery of catalogues, parcels, and other communications

Where Do We Obtain Your Personal Data From?

In most cases, we collect personal data directly from you, for example when you:

  • Place an order

  • Create or use an account

  • Communicate with us, such as via our customer support channels

We also gather data by monitoring your behaviour on our website and interactions with our communications (e.g. newsletters and offers you open or click).


Data Transfers Outside the EU

As part of transferring data to the recipients listed in Section C – Who processes your personal data and to whom do we transfer it?, we may also transfer your personal data to third countries outside the European Economic Area (EEA) — including countries that do not ensure an adequate level of data protection as defined by the European Commission.

In such cases, all data transfers are carried out only if the recipient has agreed to comply with the Standard Contractual Clauses issued by the European Commission, which provide appropriate safeguards for the protection of personal data.

You can read more about the Standard Contractual Clauses here:
https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32010D0087


What Are Your Rights Regarding the Processing of Personal Data?

As a data subject, you have the following rights under the General Data Protection Regulation (GDPR):

  • Right of Access

You have the right to know:

  • What personal data we process about you
  • For what purpose and for how long
  • Where we obtained your data from
  • To whom we transfer it and who may process it on our behalf
  • What other rights you have in relation to this data

You can find this information in this document and on our website https://www.anglesbarefoot.com/ under the section “Personal Data Protection”. If you are unsure whether we process your personal data, you may ask us to confirm this. Where applicable, you also have the right to request access to your personal data.

You may request a copy of your personal data free of charge. A reasonable fee may be charged for additional copies.

  • Right to Rectification

If you discover that any personal data we hold about you is inaccurate or incomplete, you have the right to request its correction or completion without undue delay.

  • Right to Erasure ("Right to be Forgotten")

In certain cases, you may request that we delete your personal data. We will erase your data without undue delay if one of the following conditions is met:

  • The data is no longer necessary for the purposes for which it was collected
  • You withdraw your consent (and no other legal basis for processing exists)
  • You object to the processing and we have no overriding legitimate interest to continue
  • The processing is unlawful or does not comply with applicable legal regulations

Please note: This right does not apply if the processing is still required to comply with legal obligations or to establish, exercise, or defend legal claims.

  • Right to Restrict Processing

In some circumstances, you may request a restriction on how your data is processed — for a limited time rather than permanently. This means we may retain the data but not use it for other purposes.

You may exercise this right if:

You dispute the accuracy of the data (until we verify its accuracy)

The data is processed unlawfully, but you choose restriction instead of deletion

We no longer need the data, but you require it to establish, exercise or defend legal claims

You have objected to the processing, and we are evaluating whether our legitimate grounds override yours

  • Right to Object to Processing

You may object to the processing of your personal data based on our legitimate interests. If you object to direct marketing, we will stop processing your data for this purpose immediately. In other cases, we will stop processing unless we can demonstrate compelling legitimate grounds that override your interests.

  • Right to Lodge a Complaint

Exercising the above rights does not affect your right to file a complaint with a supervisory authority, especially if you believe your data is being processed unlawfully or in violation of data protection laws.

Contact Us

For any matters related to the processing of your personal data — whether it concerns a question, the exercise of your rights, a complaint, or any other issue — you may contact us at:
📧 orders@anglesbarefoot.com

We will respond to your request without undue delay, and no later than one month from receipt. In exceptional cases, particularly if your request is complex or involves multiple issues, we may extend this period by an additional two months. Should an extension be necessary, we will inform you in advance and explain the reasons for the delay.

Effective Date: 01.04.2025